Adding a credit card during Lyft signup while trying to schedule a ride is a high friction event; this project leveraged NFC technology to give riders a new option to tap smart cards on their phone to automatically fill credit card fields.
The Affirm repayment experience was missing features that existed in other parts of purchase flow; this project udpated the design of that experience to accomodate customer's needs and perceptions of loan repayment.
Without a common place to see notifications after they've been dismissed, they often got lost by customers, leading to drops in repayment rates and limited growth in return purchases; this project helped Affirm customers wrangle the many types of notifications they received in a new notifications feed.
One of the key components missing from the Lyft experience were more touches of human connection; this project helped riders understand and get to know their drivers better through a new gratitiude-focused feature.
Virtual Cards are the most accessible way for Affirm customers to apply split pay loans to anything they want to purchase; this project helped increase usage of Virtual Cards by making the virtual card experience available front and center in the app.
Lyft Cash has limited uses within the Lyft app and riders are unaware of the program; this project leveraged popular points programs to allow rewards points to be exchanged for Lyft Cash.
Given the potential for Lyft Cash as seamless payment method option Lyft, this project explored of the evolution of Lyft Cash to allow for more diversified payments-focused use cases.
Customers were missing opportunities for easy self service within the Affirm Help Center; this design introduced a new contact flow that suggests channels for the best outcomes based on the customer's query.
Parents of pre-K students did not have easy ways to engage with their child's early education, so these apps leverage parent's phones to bring the learning experience to their homes.
These apps are currently in use across dozens of school districts across the country serving thousands of pre-k students.